Public Relations

PESO media

What the PESO has to do with media

While many may know the PESO as Mexican currency, what I’ll be referring to is an acronym for Paid, Earned, Shared, and Owned media. The PESO model, introduced by Arment Dietrich Public Relations agency in 2014, is an integrated communications process that uses four typesof media. Let’s learn about each media type. Paid media—Purchasing advertisements …

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Road to Results

How goal-setting starts the road to results

“Efforts and courage are not enough without purpose and direction.” – John F. Kennedy To be successful at generating the results I want, I set goals by planning my work, then working my plan. This process is the same one I teach my students and want to share it with you.Setting a goal for a …

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right channel for audience

Choosing the right channel for your audience

Getting media coverage is what many nonprofits want yet it is not necessarily what they need. Of course, getting media mentions can boost credibility, showcase your programs, and strengthen your brand awareness for what you do. However, using the local newspaper may not be the right channel for delivering your message. How do you choose …

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What to Consider when Planning your Nonprofit’s #GivingTuesday Campaign

Holiday décor is already on the shelves, which marks the time for nonprofit communications professionals to begin planning their charity’s #GivingTuesday campaign. Celebrated on the Tuesday following Thanksgiving and the most notable shopping days, Black Friday and Cyber Monday, this year it will be on November 29, 2016. Many people focus on their charitable and …

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scaling-career

Why positioning is important to scale your career?

After being on the job for three or five years, you might begin to wonder, “How can I get promoted?” Sometimes we don’t see the end in sight. Our boss isn’t leaving or perhaps, you’re afraid to look elsewhere because you’re comfortable in the familiar setting. I know this scenario too well. When the time …

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How 1 minute of your PR time is well worth the investment

One-minute PR blog offers 150 words or less of public relations information, tidbits, resources, and tips for the busy PR professional. So many of us don’t have time to sit and read for an hour or two yet it’s required reading for us to continue improving and learning our craft. What makes us an expert …

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