While many may know the PESO as Mexican currency, what I’ll be referring to is an acronym for Paid, Earned, Shared, and Owned media. The PESO model, introduced by Arment Dietrich Public Relations agency in 2014, is an integrated communications process that uses four typesof media. Let’s learn about each media type. Paid media—Purchasing advertisements […]
What the PESO has to do with media Read More »
“Efforts and courage are not enough without purpose and direction.” – John F. Kennedy To be successful at generating the results I want, I set goals by planning my work, then working my plan. This process is the same one I teach my students and want to share it with you.Setting a goal for a
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Getting media coverage is what many nonprofits want yet it is not necessarily what they need. Of course, getting media mentions can boost credibility, showcase your programs, and strengthen your brand awareness for what you do. However, using the local newspaper may not be the right channel for delivering your message. How do you choose
Choosing the right channel for your audience Read More »
I’ve experienced some personal challenges these past few weeks, which reminds me of how we need to be prepared for downs in our life. How can we be prepared for unexpected situations in public relations? Having a crisis communications plan is essential when managing a crisis. Here are a few things you can do to
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New to PR? Trying to find out who your media contacts are? Here’s three things you can do: Conduct research online to find out who the reporters are that write about the topic or beat you are interested in. Read their articles and be familiar with their publications. Gather their contact information and follow them
Getting to know the media Read More »
extinct. I don’t agree. I’ve worked with many editors of local publications and having a well-written press release makes their job easier. I learned the 5 Ws and the H in high school and they never get old. The who, what, when, where, why, and how are basic questions answered in a press release. Combining
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