extinct. I don’t agree. I’ve worked with many editors of local publications and having a well-written press release makes their job easier.
I learned the 5 Ws and the H in high school and they never get old. The who, what, when, where, why, and how are basic questions answered in a press release. Combining these basic elements with a compelling lede or first short paragraph that grabs a journalist’s attention is critical.
- Who is this story about?
- What happened?
- When did it take place?
- Where did it take place?
- Why did it happen?
- How is it happening or how can you participate?
Knowing how to answer these questions is the beginning to writing a traditional press release versus a social media press release. Combine it with searchable keywords, a captivating quote, boilerplate description of the featured company, photographs/video, and social media links, you’ll be on your way to getting your company one step closer in the headlines.