While many may know the PESO as Mexican currency, what I’ll be referring to is an acronym for Paid, Earned, Shared, and Owned media. The PESO model, introduced by Arment Dietrich Public Relations agency in 2014, is an integrated communications process that uses four typesof media. Let’s learn about each media type. Paid media—Purchasing advertisements …
“Efforts and courage are not enough without purpose and direction.” – John F. Kennedy To be successful at generating the results I want, I set goals by planning my work, then working my plan. This process is the same one I teach my students and want to share it with you.Setting a goal for a …
Getting media coverage is what many nonprofits want yet it is not necessarily what they need. Of course, getting media mentions can boost credibility, showcase your programs, and strengthen your brand awareness for what you do. However, using the local newspaper may not be the right channel for delivering your message. How do you choose …
New to PR? Trying to find out who your media contacts are? Conduct research online to find out who the reporters are that write about the topic or beat you are interested in. Read their articles and be familiar with their publications. Gather their contact information and follow them onsocial media networks too. You can …
After being on the job for three or five years, you might begin to wonder, “How can I get promoted?” Sometimes we don’t see the end in sight. Our boss isn’t leaving or perhaps, you’re afraid to look elsewhere because you’re comfortable in the familiar setting. I know this scenario too well. When the time …
Why positioning is important to scale your career? Read More »
Transitioning from a full-time job to overseeing Mission Driven PR, Inc., a company empowering and inspiring nonprofit executives in communications and public relations, hasn’t been an easy decision. I’ve been working on Nonprofit PR Academy, the company’s courses for some time, while working full time and teaching at the university. Yet I listened to what …
Holiday décor is already on the shelves, which marks the time for nonprofit communications professionals to begin planning their charity’s #GivingTuesday campaign. Celebrated on the Tuesday following Thanksgiving and the most notable shopping days, Black Friday and Cyber Monday, this year it will be on November 29, 2016. Many people focus on their charitable and …
What to Consider when Planning your Nonprofit’s #GivingTuesday Campaign Read More »
I’ve experienced some personal challenges these past few weeks, which reminds me of how we need to be prepared for downs in our life. How can we be prepared for unexpected situations in public relations? Having a crisis communications plan is essential when managing a crisis. Here are a few things you can do to …
Who, who, who doesn’t know about Hootsuite? If you’re not familiar with this app, here’s your chance to get acquainted. Hootsuite is a social media management dashboard that lets you schedule your posts or tweets, engage with your audiences, and build the brands you manage. You can save time by writing down your messages for your audiences, …
New to PR? Trying to find out who your media contacts are? Here’s three things you can do: Conduct research online to find out who the reporters are that write about the topic or beat you are interested in. Read their articles and be familiar with their publications. Gather their contact information and follow them …