PESO media

What the PESO has to do with media

While many may know the PESO as Mexican currency, what I’ll be referring to is an acronym for Paid, Earned, Shared, and Owned media. The PESO model, introduced by Arment Dietrich Public Relations agency in 2014, is an integrated communications process that uses four typesof media. Let’s learn about each media type. Paid media—Purchasing advertisements […]

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right channel for audience

Choosing the right channel for your audience

Getting media coverage is what many nonprofits want yet it is not necessarily what they need. Of course, getting media mentions can boost credibility, showcase your programs, and strengthen your brand awareness for what you do. However, using the local newspaper may not be the right channel for delivering your message. How do you choose

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Research lady

Do your research

New to PR? Trying to find out who your media contacts are? Conduct research online to find out who the reporters are that write about the topic or beat you are interested in. Read their articles and be familiar with their publications. Gather their contact information and follow them onsocial media networks too. You can

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Listening is Underrated

Listening is Underrated

Transitioning from a full-time job to overseeing Mission Driven PR, Inc., a company empowering and inspiring nonprofit executives in communications and public relations, hasn’t been an easy decision. I’ve been working on Nonprofit PR Academy, the company’s courses for some time, while working full time and teaching at the university. Yet I listened to what

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What to Consider when Planning your Nonprofit’s #GivingTuesday Campaign

Holiday décor is already on the shelves, which marks the time for nonprofit communications professionals to begin planning their charity’s #GivingTuesday campaign. Celebrated on the Tuesday following Thanksgiving and the most notable shopping days, Black Friday and Cyber Monday, this year it will be on November 29, 2016. Many people focus on their charitable and

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