Why positioning is important to scale your career?

After being on the job for three or five years, you might begin to wonder, “How can I get promoted?” Sometimes we don’t see the end in sight. Our boss isn’t leaving or perhaps, you’re afraid to look elsewhere because you’re comfortable in the familiar setting. I know this scenario too well. When the time comes, you’ll want to think about your value positioning. Similar to companies that position themselves in the market, we must position ourselves to scale our career too. Value positioning is the promise of value to be delivered. What value do you deliver?

In my early 20s, I took a personal development course where the leader asked, “How do you want to show up in the world?” How did I want to be seen personally and professionally? I reflected on what I was passionate about, how I saw myself, and how I wanted others to see me. Three words came to mind: inspirational, empowering, and contribution. So let me ask you: How do you want to show up in the world?

In my late 30s, I went through a divorce, a transitional stage in my life of which many unfortunately can relate to. As a single parent, I was the head of household raising two sons and needed to reevaluate my career. What did I want? What did I need to do? How am I going to get there? I became strategic, purposeful, and intentional in every activity I did. I reflected on what I had previously done, used my accomplishments as baseline measurements, and identified what I needed to do to scale my career: be a high-performing, ethical, and effective communicator and public relations counselor.

When I was able to craft the value definition that aligned with my value positioning, I saw myself differently; others did too. I presented my worth to the executive team by delivering results based on the promise of value.

Today, my purpose has transformed to helping you also scale your career through GRACE, a 5-step PR strategic planning process. The first step is to determine your value positioning and value definition. I’ll be launching an online course on how to create award-winning PR strategies to scale your career. When you register for the webinar, you’ll receive a worksheet on how to get ahead of the game by selecting public relations activities that produce 80% of the results you want. So what are you waiting for? Get ahead of the game and start scaling your career!