Career Positioning

Why positioning is important to scale your career?

After being on the job for three or five years, you might begin to wonder, “How can I get promoted?” Sometimes we don’t see the end in sight. Our boss isn’t leaving or perhaps, you’re afraid to look elsewhere because you’re comfortable in the familiar setting. I know this scenario too well. When the time comes, you’ll want to think about your value positioning. Similar to companies that position themselves in the market, we must position ourselves to scale our career too. Value positioning is the promise of value to be delivered. What value do you
deliver?

In my early 20s, I took a personal development course where the leader asked, “How do you want to show up in the world?” How did I want to be seen personally and professionally? I reflected on what I was passionate about, how I saw myself, and how I wanted others to see
me. Three words came to mind: inspirational, empowering, and contribution. So let me ask you: How do you want to show up in the world?

In my late 30s, I went through a divorce, a transitional stage in my life of which many unfortunately can relate to. As a single parent, I was the head of household raising two sons and needed to reevaluate my career. What did I want? What did I need to do? How am I going
to get there? I became strategic, purposeful, and intentional in every activity I did. I reflected on what I had previously done, used my accomplishments as baseline measurements, and identified what I needed to do to scale my career: be a high-performing, ethical, and effective
communicator and public relations counselor.

When I was able to craft the value definition that aligned with my value positioning, I saw myself differently; others did too. I presented my worth to the executive team by delivering results based on the promise of value. I also became Accredited in Public Relations, a credential that certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field. By doing this, my actions and words were aligned to who I said I was and what I pursued.

Today, my purpose has evolved to empowering and inspiring you to powerfully generate results in public relations that align with and fulfill your nonprofit missions. How do I do this? I offer online courses to nonprofit development and communications professionals that will also help
you scale your career. But first, let’s determine your value positioning and value definition. Who you are, what you do, and how you get there will determine your value positioning. Is what you are saying and doing about yourself congruent with what is perceived by others? In communications, we need to remember that how something is perceived is what matters to
how we deliver our message.

Ask yourself:

  1. If you worked smarter to achieve valued measurements, what would that look like?
  2. What is the value you bring to your work and what is valued at your work?
  3. What proof do you have as evidence of your value?
  4. To those who make the decisions and are the influencers, what do they value and how can you show them your worth so they will invest in you?
  5. Are we communicating about ourselves the way we want others to perceive us? When you can bring the perceived value to your team, then you scale the career that will give you what you want. If you want more guidance, drop us a line at
    marisol@missiondrivenpr.com, so we can help you through this process.

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