New to PR? Trying to find out who your media contacts are? Here’s three things you can do:
- Conduct research online to find out who the reporters are that write about the topic or beat you are interested in.
- Read their articles and be familiar with their publications.
- Gather their contact information and follow them on social media networks too.
You can begin to cultivate a relationship with them by engaging with them on social media. Then when you craft your succinct pitch, mention a recent article they wrote or a social media interaction you had with them, before asking them to cover your story.