Media Relations

PESO media

What the PESO has to do with media

While many may know the PESO as Mexican currency, what I’ll be referring to is an acronym for Paid, Earned, Shared, and Owned media. The PESO model, introduced by Arment Dietrich Public Relations agency in 2014, is an integrated communications process that uses four typesof media. Let’s learn about each media type. Paid media—Purchasing advertisements …

What the PESO has to do with media Read More »

Road to Results

How goal-setting starts the road to results

“Efforts and courage are not enough without purpose and direction.” – John F. Kennedy To be successful at generating the results I want, I set goals by planning my work, then working my plan. This process is the same one I teach my students and want to share it with you.Setting a goal for a …

How goal-setting starts the road to results Read More »

right channel for audience

Choosing the right channel for your audience

Getting media coverage is what many nonprofits want yet it is not necessarily what they need. Of course, getting media mentions can boost credibility, showcase your programs, and strengthen your brand awareness for what you do. However, using the local newspaper may not be the right channel for delivering your message. How do you choose …

Choosing the right channel for your audience Read More »

What to Consider when Planning your Nonprofit’s #GivingTuesday Campaign

Holiday décor is already on the shelves, which marks the time for nonprofit communications professionals to begin planning their charity’s #GivingTuesday campaign. Celebrated on the Tuesday following Thanksgiving and the most notable shopping days, Black Friday and Cyber Monday, this year it will be on November 29, 2016. Many people focus on their charitable and …

What to Consider when Planning your Nonprofit’s #GivingTuesday Campaign Read More »

10 Tips to Prepare for a Crisis

I’ve experienced some personal challenges these past few weeks, which reminds me of how we need to be prepared for downs in our life. How can we be prepared for unexpected situations in public relations? Having a crisis communications plan is essential when managing a crisis. Here are a few things you can do to …

10 Tips to Prepare for a Crisis Read More »