PR

right channel for audience

Choosing the right channel for your audience

Getting media coverage is what many nonprofits want yet it is not necessarily what they need. Of course, getting media mentions can boost credibility, showcase your programs, and strengthen your brand awareness for what you do. However, using the local newspaper may not be the right channel for delivering your message. How do you choose […]

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Research lady

Do your research

New to PR? Trying to find out who your media contacts are? Conduct research online to find out who the reporters are that write about the topic or beat you are interested in. Read their articles and be familiar with their publications. Gather their contact information and follow them onsocial media networks too. You can

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How 1 minute of your PR time is well worth the investment

One-minute PR blog offers 150 words or less of public relations information, tidbits, resources, and tips for the busy PR professional. So many of us don’t have time to sit and read for an hour or two yet it’s required reading for us to continue improving and learning our craft. What makes us an expert

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