Getting media coverage is what many nonprofits want yet it is not necessarily what they need. Of course, getting media mentions can boost credibility, showcase your programs, and strengthen your brand awareness for what you do. However, using the local newspaper may not be the right channel for delivering your message. How do you choose […]
Choosing the right channel for your audience Read More »
New to PR? Trying to find out who your media contacts are? Conduct research online to find out who the reporters are that write about the topic or beat you are interested in. Read their articles and be familiar with their publications. Gather their contact information and follow them onsocial media networks too. You can
After being on the job for three or five years, you might begin to wonder, “How can I get promoted?” Sometimes we don’t see the end in sight. Our boss isn’t leaving or perhaps, you’re afraid to look elsewhere because you’re comfortable in the familiar setting. I know this scenario too well. When the time
Why positioning is important to scale your career? Read More »
One-minute PR blog offers 150 words or less of public relations information, tidbits, resources, and tips for the busy PR professional. So many of us don’t have time to sit and read for an hour or two yet it’s required reading for us to continue improving and learning our craft. What makes us an expert
How 1 minute of your PR time is well worth the investment Read More »