New to PR? Trying to find out who your media contacts are? Conduct research online to find out who the reporters are that write about the topic or beat you are interested in. Read their articles and be familiar with their publications. Gather their contact information and follow them on
social media networks too. You can begin to cultivate a relationship with them by engaging with them on social media. Then when you craft your succinct pitch, mention a recent article they wrote or a social media interaction you had with them, before asking them to cover your story.
