nonprofit

right channel for audience

Choosing the right channel for your audience

/ / Media Relations, nonprofit, Public Relations

Getting media coverage is what many nonprofits want yet it is not necessarily what they need. Of course, getting media mentions can boost credibility, showcase your programs, and strengthen your brand awareness for what you do. However, using the local newspaper may not be the right channel for delivering your message. How do you choose […]

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What to Consider when Planning your Nonprofit’s #GivingTuesday Campaign

/ / charitable giving, communications, Giving Tuesday, nonprofit, year end giving

Holiday décor is already on the shelves, which marks the time for nonprofit communications professionals to begin planning their charity’s #GivingTuesday campaign. Celebrated on the Tuesday following Thanksgiving and the most notable shopping days, Black Friday and Cyber Monday, this year it will be on November 29, 2016. Many people focus on their charitable and

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